The mission for this project is to launch and introduce the new NEO brand IP for Adidas Shanghai. The new IP for Adidas’ NEO brand is a cute little OX. He is playful, adventurous, and designed to represent generation Z. Adidas Shanghai has collaborated with many Gen Z local artists to customize the new IP with their personal styles. Our task was to take the original IP and three custom versions of him onto a fun and playful journey in a sixty second animation.